Saturday, 29 June 2013


We've got to the 5th part of our Talk Brands collective, the half way point, and this time it's all about Whyme London. Today we're talking to Simon from team Whyme, aged 24, based in South East London. If you're still not sure about starting your own brand, maybe he can help...

Where did Whyme London all begin and what made you want to run your own brand?
It started through a love of graffiti which we wanted to push in a more accepted fashion. We was both working for another clothing brand doing graffiti workshops in the summer of 2006/7. As the summer came to a close we both wanted to basically do it all ourselves and that's how we came about really.

How would you describe Whyme London?
We consider it to be more of a lifestyle. Something that we represent through various avenues but comes physically in clothing.
What is your favourite piece from your collection?
My favourite piece is from a previous collection; a forest green Calduroy shirt with tartan lining.

If you could sum up your brand in 3 words, what would they be?
It's very us.

What for you has been the highlight of running Whyme London to date?
Probably selling at pop up events around London. It's good to meet and greet the people who are interested in the brand.
What do you do outside Whyme London?
I DJ and run a club night

What is your favourite clothing brand, other than your own?
I don't really have a favourite, I don't actively go out and buy other brands clothes. I just buy what I like, generally it's just plain H&M stuff lol

Favourite brand of footwear? 
As I wrote before but I do more Nikes than anything else
Who would you most like to do a collaboration with and why?
Probably a graffiti/street artist, someone like Jimi Crayon

What can we expect to see from Whyme London in the future?
We like to progress on every collection we drop so you will see something better than the last.

What, in your opinion, is the best thing about running your own brand?
Free clothes (haha) and generally just the fact that our clothing is worn around the world.
What advice would you give to someone who may want to start their own brand?
Don't do what everyone else does/is doing. Do what you love and like and be original.

Pick up something now from Whyme London and check out their full Lookbook here. You can follow the on Instagram @whymelondon for regular updates and first hand info on new drops and plans for the brand! 

Don't forget to go and like the Talk Casuals Facebook Page! 

Wednesday, 26 June 2013


If you missed out on the Digi-Floral Janoskis back in March, or if you were looking for something a little more understated then you're in luck!

These new Janoksi's have just released over at Urban Industry, and sport a similar floral print minus the pixelated detailing. With concerns over the quality being delivered by Nike still apparent, investing in a pair of Janoksi's is an absolute no brainer. 

It's such a simple and minimalistic silhouette but it's durability and toughness is nothing to undermine. That said, they're not as comfortable at your daily Roshe Runs or that Air bubble you're probably so used to, but I love mine and these are definitely a must have. 

Check out more pictures below:

These are available now at  Urban Industry for £55.99 and they're stocking sizes UK4- UK12. Be smart and don't pass these up!

Don't forget to head over to the Talk Casuals Facebook Page and keep an eye out for the competition details that will be released soon! I'm receiving goodies everyday for you to win and so far we have treats from Young Reckless Hearts, Patta and Huf for you to win! 

Saturday, 22 June 2013


We're almost half way through theTalk Casuals: Talk Brands collective, and this week were doing something a little different. Charlotte Wallace, 21, is the owner of ATQM, also known as All The Queens Men. ATQM is a clothing and accessories brand, specialising in hand made products, based in Liverpool.

I'm personally very much lusting over a black leather belt bag from ATQM, their stuff is so clean and so classy. ATQM highlights that being a brand owner means you can specialise in any area or form of fashion that interests you...

Where did ATQM all begin and what made you want to run your own brand?
ATQM was the brand I started for my FMP in uni and I just continued it after I finished. I've always wanted to work for myself so starting my own business was the only option for me. It allows me to have full creative control over everything I do and put my brands name towards.
How would you describe ATQM?
ATQM is a brand that simply good quality produce to create even better products that inspire people with confidence when it comes to expressing themselves fashion.
What is your favourite piece from your collection?
My favourite piece of the collection is probably the bright colours so probably the yellow belt bags.

If you could sum up your brand in 3 words, what would they be? 
Innovative, daring and individual.
What for you has been the highlight of running ATQM to date?
Mainly just getting feed back from people, being asked to do interviews for magazines and blogs. It just makes me realise that people are enjoying what I'm doing as much I as am doing it.
What do you do outside ATQM?
Outside of ATQM I work in a restaurant to make money to support my business. Hopefully one day soon i can concentrate solely on ATQM and work for myself.

What is your favourite clothing brand, other than your own?
I have a few, for going out dress' I would probably say Aqua by Aqua. For everyday wear I think high street brands Topshop and Zara are amazing.
Favourite brand of footwear?
I don't really have a favourite brand of footwear I'm really into trainers or heels. I like sandals more, I'd probably just say the high street again.
Who would you most like to do a collaboration with and why?
I'd like to collaborate and do collaborate with up and coming designers, young designers like myself who don't have much experience but have got so many new and fresh ideas.

What can we expect to see from ATQM in the future?
In the future I would like to work with lots of young and new designers to help the brand develop. Working with other creatives to create new designs and projects.
What, in your opinion, is the best thing about running your own brand?
I have full creative control over everything to do with the brand.
What advice would you give to someone who may want to start their own brand?
I don't really know because I'm still trying to work that out for myself. I've been doing it for about 9 months and I've already made a million mistakes. So I think the only advice is Dont give up.

You can pick up something from ATQM from here very soon. Follow ATQM on Twitter @ATQMOfficial for updates and also don't forget to go and like the Facebook Page here! If you would like to enquire about buying a bag don't hesitate to drop an e-mail:!

Tuesday, 18 June 2013


In the hope of a long stretch of decent weather, I felt it only right to have a browse and see what I can replace my pants and jeans with. The one main thing that I found when looking is that, sometimes, menswear is SO much smarter than womenswear.

I've pulled together 5 pairs of shorts that I'd love to have for summer, so if you're stuck for what to get, here are some of my favourites. 

In no particular order, first up are these absolutely gorgeous Barbour Shorts with Pheasant Embroidery

I'm so into the allover prints that have been surfacing in the S/S13 collections of a lot of brands, and this pair are one of my favourites.  An easy pair to match up with any outfit, and despite being a mens pair of shorts I could definitely see myself in these, but there are no sizes below a 30W on ASOS which is a shame.... I say that, but it's not like I could afford these even if they were in my size! 

Retailing at a steep, but justifiable price of £119 on, you're definitely paying for quality. The detailing on these shorts is just insane, but even with my 10% student discount these are very much a pipe dream!

Saturday, 15 June 2013


It's week 3 and the brands are still coming! If you've only just tuned in to this collective of posts, then I will get you up to speed real quick. The intention of this Talk Brands collective, is to give you a chance to get to know some of our UK home grown brands a little better. You're going to be able to find out how they got to where they are, what they've enjoyed about it, and also where their brand is going next. As well as getting up close and personal, this collective is helping any budding brand designers or individuals who may want to start their own brand in the future, get a little bit of advice from people who are actually doing it! 

This week we're talking to Cleo Forstater, 20, from Clee Clothing based in London. Clee Clothing was originally brought to life in North West London back in 2009, so lets see what has been going in with the brand since then....

Where did Clee Clothing all begin and what made you want to run your own brand?

It started by accident in the sense that there was no planning that went into it.. I just started making t-shirts for myself, people started asking for them, so I started selling them... Then the name came when the 1 real decision was made, when my friend convinced me to make it into a real thing, so we came up with a name and the next day he made a facebook page for me, and a logo, and Clee Clothing was born.

I was 16 at the time, and I didn't have any real business experience. I have always had a love for design but the tshirts I was making didn't really reflect that anyway. 
I had no idea what it meant to run a brand, or even what a brand was to be honest, so there was no real decision in that sense, I just learnt as I went along.

How would you describe Clee Clothing?
Clee Clothing – since ‘The Rebirth’ in February 2012 – reflects my honest and personal journey. The way a musician uses their music, the way an artist uses their art; this is my expression. All the designs, either explicitly or inexplicitly, echo a feeling or thought that I have held.

What is your favourite piece from your collection?

I really love the Heart Pocket design, but I would have to say the Aztec Bikini Top is my favourite. It is so versatile, I'm still discovering new ways of wearing it!

If you could sum up your brand in 3 words, what would they be?

For me personally: Honest, challenging, versatile
But I found this difficult, so I turned to twitter, and some results I got were: Creative, Passion, growth

What for you has been the highlight of running Clee Clothing to date?
The Rebirth event we put on to Relaunch the brand. The buzz, turnout and feedback was amazing, I didn't fully appreciate it at the time, but looking back at it makes me very happy.

What do you do outside Clee Clothing?
I do some part time work, but other than that I really try to focus on my health & happiness, because for a while Clee Clothing was my whole life, and it drained all the life out of me!
I will be starting Uni in September too, but I will keep on working on Clee Clothing. 

What is your favourite clothing brand, other than your own?

Hmm, difficult question, there are so many inspirational ones. Probably For Love & Money!

Favourite brand of footwear?
I don't think I have a favourite, it might sound weird but I'm not that into fashion & labels.

What, in your opinion, is the best thing about running your own brand?
The people I get to meet through it, and also the space to express creativity. Actually, maybe the best thing for me is that it challenges me every single day, and forces me to grow in so many ways that I doubt I would have otherwise. It teaches me so much about myself and gives me a way to really document my development. Because I am running it, and I don't owe anything to anyone.. it's all on me, I'm the only one making myself do it.. I learn so much dedication, and how to push through even when things get hard and I really could just give up.

What advice would you give to someone who may want to start their own brand?
Probably learn a bit about what it takes rather than just jumping straight in like me! Planning really can make a huge difference, I've seen that through other brands. Don't be afraid to ask for help. A solid team is so valuable, I've also seen that through other brands.
Don't expect money straight away, as with anything you have to put in work before you can expect anything out of it. It is difficult, and it's definitely not for everyone, but there are can also be big rewards too. 

Anything else you'd like to add?

You can pick something up from Clee Clothing at the online store here. Don't forget to head over to the Clee Clothing Facebook Page and get liking and follow them on Twitter @CleeClothing! If you havent already make sure you head over and like the Talk Casuals Facebook page for regular updates on posts and for info on the giveaway that will be released soon! 

Thursday, 13 June 2013


This is 100% our pick of the week! The Rosenthal Bucket Hat.

Beaaauuutiful floral bucket hat with insane vibrant colours, perfect for summer! We all know florals are in so if you picked up a pair of the Liberty X Nike iD's then you definitely need this too! It's limited to 150 pieces so be quick!

Pick one up now from SUPERB online now


Again, on the search for Parra decks I came across The Pines, an e-shop based in North Carolina, USA. The Pines stock brands such as Rockwell by Parra, Herschel Supply and Kid Robot.

I placed and order through their store for a Parra 'Jupiter' deck, and it seems I got my hands on the last one! 

I received good customer service from the guys at The Pines and despite the difficulty in exchanging emails without delay due to the difference in time zones, their communication was great.

My deck arrived Monday and I am so pleased with it! It's got pride of place right next to my deck from Street Kit and these 2007 Parra sticker prints I received from @middleclass_b, a really nice guy called Bart from Belgium. 

You can follow The Pines on their Twitter: @thepinesnc  and be sure to check out their in house brand The Dropouts here.

Don't forget to go and like the Talk Casuals Facebook Page, we are so close revealing the details for our competition! Keep your eyes peeled!

Saturday, 8 June 2013


This is Part 2 of our Talk Brands collection and how excited am I?!

If you don't know already, these posts are intending to celebrate our home grown brands and get to know their roots a little better. Here at Talk Casuals we're also giving you budding designers out there the chance to get some pearls of wisdom and advice from people who are already doing it!

Next up under the microscope is Jenifer Spence who is owner of runs Young Reckless Hearts. YRH is a women's street wear brand, based in Leedsspecialising in creating unique stand out pieces of street influenced garments and accessories. So, lets get started....

Where did Young Reckless Hearts all begin and what made you want to run your own brand?
It started in my 3rd year of uni; we had to work for out final major project to create a brand with a capsule collection of products. I started getting into getting into street wear and sportswear design and exploring into brands and it just stemmed from there! I wanted to create a women’s street wear brand with the esthetics of men’s street wear, mixed with 1970s skate fashions. I also had a rad tutor too and he encouraged me to do what I want and was really supportive of my brand ideas.

How would you describe Young Reckless Hearts?
Streetwear with a feminine fit, we take influence from 1970s skate too. Standout, limited garments and accessories with our signature prints from season to season. I wanted to make something that resembled the clothes boys get from well known street brands but edit the shapes to be a more girly silohette!

What is your favourite piece from your collection?
My favorite pieces where the all over print tees and leggings we did, unfortunately getting these fixed to work on a mass production as the first collection was all handmade by myself has been tricky but we are getting there! I also love our hearts and bones embroidery because I developed It during my graduate year I feel especially fond of it.

If you could sum up your brand in 3 words, what would they be?
Feminine, street smart, laid-back
What for you has been the highlight of running Young Reckless Hearts to date?
Putting up my graduate collection and exhibiting it, I got a really positive response to the collection and was really over whelmed. I absolutely love it; it’s like my brainchild!
What do you do outside Young Reckless Hearts?

I blog on and also, instagram a lot and intern at a number of names* looking after bape, billionaire boys club and ice cream in a pr/marketing role. Along with collecting too many homewares and trainers! I love just looking on the Internet at new releases and gorgeous imagery, always find inspiration that way!

What is your favourite clothing brand, other than your own?
A absolutely love man up girl! They have the technical products that I haven’t quite managed to master yet, but would love to achieve one day, it’s small steps and a massive learning process for me in my technical ability with garment construction but it’s so rewarding. I am forever bowled over with what they release, the puffa jacket was the most beautiful thing! I want young reckless hearts to have that effect one day!
Favourite brand of footwear?
I used to be such a Nike girl, and I still am but now I’m so into asics and the collaborations they pull out the bag with other brands and stores, also new balance but I tend to buy only made in the UK shoes, as they are made on my home turf of Cumbria!

Who would you most like to do a collaboration with and why?
I’d love to collaborate with small feet big kicks, man up girl, and some illustrators to make up some super cute summer prints! And there are a ton of photographers too I would love to have shoot my collection! I think adidas and i would get on amazingly, I would love to think up some ideas with them for women’s garments, Billionaire girls club too I’m forever in the office trying to come up with ideas to send over to them looking at the boys collection and trying to translate to girls, I’ve recently started on a line sheet of ideas so going to post it over with sweets see if the like them! i’d love to colab with Patta of course and some other indie street wear stores I don’t know what we would do, but I’d love to help design some capsule collection pieces! I have a never ending love for menswear and I’d love to design some really technically constructed pieces.

What can we expect to see from Young Reckless Hearts in the future?
Lots! We’ve been a sleepy brand for a while but we are getting back on it, sourcing new manufactures for cut and sew garments along with some new cute prints for summer. I want to experiment more with print and colour layering and also introduce some neon’s in somewhere! The time just passed by, I keep moving around and my head becomes lost but I promised myself that this year will be the year!
What, in your opinion, is the best thing about running your own brand?
The feeling at the end when you have a full cohesive collection and you stand back and just think...I did that…from nothing somehow I’ve made something, and it’s sick! It never usually lasts long though, I’m always thinking what can I do differently this time, what can I improve on and start on the next collection! It’s amazing seeing people wearing your things though, honestly I cannot thank everyone enough for their support they continue to have towards the brand!

What advice would you give to someone who may want to start their own brand?
Put your all into it, you need to believe in your brand and your collection. Don’t let anyone tell you what to do, if you honestly believe in your idea stick with it! I had a lot of tears and sleepless nights in the run up to the collection finish but it’s completely worth it in the end. Make sure you know what it is your doing, how your brand is different, what are your brand ideals? Put together a strong cohesive collection, even if its just 4-10 pieces make sure it all looks as one and cover all assets of a collection. And the main trick of the trade, don’t tell anyone anything ;) hahaaaa!
Anything else you'd like to add?
Just thank you to everyone for their support for the brand over the past 2 years! Promise going to have some lovely releases coming
this summer for everyone and the only way is upwards for the brand, thank you all for your patience and I hope you all love what’s in store! 
Instagram @yngrecklesshrts

Don't waste any time, head over to Young Reckless Hearts now and pick up a tee before they're all gone!
Don't forget to go and like the YHR Facebook page, and whilst you're there give Talk Casuals page a like too!

Saturday, 1 June 2013


This is the first instalment of a collective of posts that will be going up over the next couple of months. Here at Talk Casuals we like to help promote all up and coming UK based talent of all types, whether that includes music, fashion or anything else that was born and bred in the UK! 

This collection of posts aims to get to know some of our home grown brands a little deeper, and to hopefully inspire any budding minds to get out there and be creative too! 

The first brand owner we're going to be getting up close and personal with is Jennifer Hope Wheeler of Jennifer Hope Clothing. If you live in London or Bristol you will most definitely be no stranger to this brand. Since March 2013 Jennifer Hope launched a concession in Topshop! A massive congratulations is in order, having your brand in the window of Topshops flagship branch in London Oxford Circus is jaw-dropping!

Where did Jennifer Hope Clothing all begin and what made you want to run your own brand?
I started in Bristol following my degree in fashion/textile design, but I started a clothing company before I went to uni so I knew it was my aim along. I knew I needed more skills to be able to become successful therefore went to uni.

How would you describe Jennifer Hope?
Jennifer Hope is a variety of adjectives from simple to detailed, bright to monochrome, neon to pastel. I like to think of it as easy to wear, comfortable fashion yet stand outs, kind of a bollocks to the no pain no gain in fashion. Eff wearing 5 inch heels all day to try look good, sometimes fashion looks better when its more comfortable and worn at ease.
We have a mixture of prints from extremely detailed digital print to one colour logo print tops so everything can be worn together. I wanted girls to have a streetwear brand of their own instead of having to wear tshirts directed and designed for men we have our own. 

What is your favourite piece from your collection?
My new brown and mint green snake skin leggings I’ve just released in Topshop. I bloody love them!

If you could sum up your brand in 3 words, what would they be?
Bright, detailed yet easy

What for you has been the highlight of running Jennifer Hope Clothing to date?
Probably opening a concession within Topshop. I think big companies like Topshop giving little brands like mine a chance to sell within their walls is a blessing. It gives us the platform to grow and progress in the world, I owe a lot to Topshop.

What do you do outside Jennifer Hope Clothing?
Haha.. urm. My work is my life. But if I ever have free time you’ll find me in Bristol rollin around the streets of Stokes Croft. HA jokes…:/

What is your favourite clothing brand, other than your own?
Diamond Supply. I love the Diamond blue and black combination they have in most of their designs. Also my best friends at 5050store in Bristol just did an amazing collaboration with them.
When it comes to my favourite other concession within Topshop it has to be Ragged Priest, they are constantly killing it with every collection they bring out and I bloody love all the girls that work for them at Topshop London, Top lads! 

Favourite brand of footwear?
Nike. Some could say this could be quite predictable at this current time however I’ve always loved my Nike trainers, I own a lot just not enough.. yet.

Who would you most like to do a collaboration with and why?
High end fashion I would love to do a collaboration with Mary Katrantzou as her print design is incredible.
I’d love to do collaborations with Ragged Priest and Hype when it comes to other concessions. Nike would be my dream collaboration though for sure.

What can we expect to see from Jennifer Hope in the future?
Hopefully in and around more cities, international would be pretty sick. But to be honest I’m definitely at a nice level at the moment, but to the point I think everything thinks I’m comfortable where I am but you gotta keep supporting or I won’t be here for much longer.

What, in your opinion, is the best thing about running your own brand?
I get to do my dream job. 

What advice would you give to someone who may want to start their own brand?
Work bloody hard it isn’t easy. I found stuff that I did when I was say 15 helped me now when I’m 24, like meeting certain friends that have helped me along the way. You have to be dedicated and live it, it can’t just be a job. It’s a way of life.

Anything else you'd like to add?
Keep the support coming! Go buy stuff from Topshop in Oxford Circus or Bristol, Cabot Circus, I’m like a little gold fish in a big pond there and I need to show these guys that little gold fish can live in such environments.

Jennifer Hope is available on, at Topshop Oxford Circus and Bristol, ASOS Marketplace and Big Cartel.

Head over to Facebook and like the Jennifer Hope page! Don't forget to like our Facebook page too if you haven't done so already!