FRESH 2 DEF CLOTHING
Born on the streets of Birmingham City, UK, comes Fresh 2 Def Clothing.
Make sure you check out their website and give their Facebook page a like to keep up to date with new collaborations and releases. This is a brand to keep your eye on in 2014, I'm expecting big things to come...
Check out some pictures from their AW13 Lookbook below.
I came across F2D through their Instagram page, and I was really impressed with their stuff. F2D was created back in 2008 by 3 life long friends and ambitious guys Daniel Gardiner, Gary Thompson, and Marcus Isaac. Inspired by 90's hip hop and RnB, UK garage and later grime, their plans for the brand soon evolved and became what it is today.
In their own words F2D have been "working towards achieving perfect high end designs which are street aware and affordable." And they seem to be doing just that. Causing a stir with artists such as Soulja Boy, Migos and Ludacris, the brand has definitely got their attention for all the right reasons. F2D have even gone on to collaborate with Soulja Boy and his record label "SODMG" to produce clothing which are jointly branded.
I can only see this brand getting bigger and better based on the calibre of products I've looked at on their website and through their Lookbook. My favourite piece is the red Tartan Sleeved crewneck (pictured above), but all their jackets are really smart too!
Check out some pictures from their AW13 Lookbook below.
