Friday, 19 December 2014


Conceived from the intent to create socially relevant menswear aimed at showcasing the eccentricities of British design with refined precision; Native Youth’s SS15 collection bears witness to a visual surge in confidence for the burgeoning Manchester born brand. 

Launched yesterday, Native Youth shot the SS15 collection with 21 year old Jake Barratt alongside David Gant, who at 72 years old wears the clothes as well as his younger counterpart.

Part one of the Native Youth collection is available at various UK independent and online at ASOS and Urban Outfitters. Check out more of the collection below, what do you think?


PUMA's latest release, the Trinomic "Marble Pack" features iconic PUMA silhouettes; the Blaze Of Glory and XT2+.

The XT2+ is one of PUMA’s most celebrated running designs, and a personal favourite of mine. Debuted in the early 90s the runner was the perfect vehicle for PUMA’s groundbreaking Trinomic technology. The performance orientated design and bold colourways saw the XT2+ adopted by the streets. The same goes for The Blaze of Glory. It’s futuristic shape and style also transcended the track and then made it's way into the rotation of the avid sneakerhead.

The Marble Pack is yet again another strong release for PUMA. Taking inspiration from current trends to create striking marble textures on these iconic PUMA silhouettes, can anyone oppose me saying it's an absolute winner?

The Marble Pack has a high quality leather execution and is finished with the cool marble d├ęcor effect on the Blaze Of Glory’s TPU pieces and XT2’s translucent heel cap. The perfect subtle trimming to an already strong silhouette. Keeping the focus on this desirable effect, the PUMA Marble Pack comes in Black and White. 

I'm a big big fan of this pack, and PUMA do not seem to be slowing up - constantly producing an aesthetic thats pleasing to everyone!

The Trinomic 'Marble Pack' is available in-store and online from today, Friday 19th December 2014 at End Clothing, Footpatrol and WellGosh

Check out some more images of the pack below!

Thursday, 18 December 2014


It’s great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with.

If you were anywhere on the internet over the last couple days, you'll know that PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015!

I had mixed feelings when I heard the news, but I'm definitely intrigued none the less. There have definitely been some real mixed and controversial reactions to Rihanna's new position posted over social media, so I decided to do some digging myself. I found it really interesting chatting to people about what they think, so check out everything you need to know about the new partnership, and then have a read of some different opinions to the news below! 

Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections.  Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.  Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. Rihanna is no stranger to breaking the mould with beauty, fashion and lifestyle trends, so with PUMA’s support, Rihanna will no doubt bring her personal touch and creativity to the athletic world.

Click Read More for all the info, and for the different reactions to the new partnership! 

Thursday, 4 December 2014


Rebel Yuth AKA John Speed is a Sussex/London based illustrator, who was involved in the Bench #Lovemyhood campaign with me back in November. Since then Rebel Yuth has been very busy on other projects that I'm extremely excited to be sharing with you here on Talk Casuals.

His latest project was working with Cloth Store. Rebel Yuth illustrated Creep by Hiroshi Awai AW14 line in his distinct signature style. Rebel Yuth has said that in terms of the ideas behind the illustrations, he wanted to keep them quite fluid to echo the old style of Japanese artwork, which also ties in with the backdrops of the illustrations. They feature two modern Japanese backgrounds and two rural traditional backgrounds. This perfectly reflects the aesthetic of Creeps AW14 line; blending the modern with the traditional. 

Click Read More to check out Rebel Yuth's illustrations of his favourite pieces featured on the backdrop of the Japanese countryside and Tokyo City. You can also shop the CREEP by Hiroshi Awai AW14 Collection here.


So if you have been anywhere near the Talk Casuals Facebook page, my personal Instagram and Twitter, or just been keeping up with posts here on the blog, the #lovemyhood project won't be new to you!

The evening of 20th November saw the private launch of the exhibition for the London stage of Bench's #lovemyhood campaign. The campaign celebrates the hood, which has been an integral piece of each and every Bench collection since they began back in Manchester in the late 1980’s.  Check out my previous post here to read a little more about the campaign. 

Hosted at Hoxton Basements, I was in absolute awe when I stepped into the exhibition. Instant good vibes and the final portraits all looked insane! I was so impressed! It also felt a little strange seeing myself in A0 and twice over! But saying that, it was so great seeing the final products for mine and Rebel Yuth's collaboration in the flesh!

Big thank you to all the Canoe Inc. team for involving me and my blog in the Bench campaign! It's been so much fun and I've met some absolutely great people in the process! Click Read More to check out some of the pictures I took at the exhibition! 

If you haven't already click here to get involved in the #lovemyhood competition! 

Monday, 1 December 2014


December 2nd sees the online launch of the latest Saucony collaboration, this time with Penfield and it’s a match made in heaven for these two Boson based brands.

The three models are based on the classic Shadow Original trainer, the 60/40 name comes from the fabric composition mix between cotton/nylon on their windproof and water resistance fabric used throughout this collection and extensively by Penfield since its inception in 1975.  Picked due in part to the materials ability to withstand the manufacturing process for footwear but also to compliment the durability of the suede and mesh used on the trainers.