Tuesday, 20 June 2017


Head down to the G-SHOCK X Stash event today, celebrating the launch of the new collaboration.

Taking place at the brand new concept store on Carnaby Street, Stash himself will be doing a live art installation from 4pm with drinks being provided by Monkey Shoulder.

Thursday, 15 June 2017


The TSUGI SHINSEI represents the new PUMA Sportstyle era, taking cues from the past and re-imagining them in a progressive way. The TSUGI Shinsei pushes design to the next level with a unique side lacing pattern and all-new tooling and sole unit. Adding flexibility in the forefoot and cushioning in the heel is the IGNITE Foam dropped under the footbed,

The latest to drop in the TSUGI SHINSEI range is the TSUGI SHINSEI Raw Pack that features a knitted vamp and sock, rip-stop tongue and debossed quarter overlays for a premium and sophisticated look. It’s got the same progressive streetwear vibe but with relaxed, soft materials. Available for the first time in a tonal Black colourway as well as new colour combos of Peacoat-Whisper and Marshmallow-PUMA White.

The TSUGI SHINSEI RAW PACK dropped in-stores on the 1st June and is available now at retailers like Footasylum, End Clothing, Office, Well Gosh and Size? (£100).

See more imagery of the RAW PACK below.

Wednesday, 14 June 2017


The concept behind JYUNI Collection lies at the core of the ASICS DNA, proclaiming a philosophy of a “sound mind in a sound body.” 

ASICS, an acronym for that very phrase in Latin (Anima Sana In Corpore Sano), has always been a trailblazer, using sports and fitness to foster, not only physical health, but mental health and self-awareness. Now ASICS is taking a step towards the future by integrating the aspect of daily life into their performance-geared philosophy. 

JYUNI is a unique spelling of “twelve” in Japanese. It represents the structure of time and the restraints that come with it. The graphics, bearing a hexagon, incorporates all of ASICS’ design values: original, advanced, proactive, authentic, intuitive, and enthusiastic.

The design ethos of ASICS and the approach for the upcoming collection is strongly linked to Japanese craft. This traditional concept merges art with functionality, making art and design an integral part of everyday life. Taking these cues from Japanese heritage and combining it with the country’s affinity for craftsmanship is the basis for the new collection.

See more imagery of the collection below.


On the 10th June New Balance and Stance dropped the first in a series of unique collaborations entitled ‘First Of All’.

Boston-based New Balance Athletics, Inc. and San Clemente-based Stance join forces for their first release in an ongoing series of collaborations in 2017. The first release debuted on the 10th June, entitled ‘First of All,’ and includes two unique kits that each pay homage to the respective brand hometowns – Boston and San Clemente. Together, they tell the story of how two distinctly different companies, from opposite coasts, that have come together to celebrate the art of the kit.


Iconic Skateboard brand Santa Cruz are proud to present the Jessee x Dressen Guadalupe apparel collection as part of their SS17 range.

This limited edition capsule collection features artwork by legendary skateboarder Eric Dressen. Eric was asked to draw his team mate Jason Jessee’s iconic Guadalupe graphic in his own unique style. 

The capsule is made up of classic skate apparel: a heavy weight tee, ¾ sleeve baseball top, tall socks and meshback cap.

UK stockists include Slam City Skates, Note, Route One and FreestyleXtreme.

Check out some imagery of the collection below.

Thursday, 1 June 2017


Leader of the open-air footwear movement, Keen UNEEK returns for Summer 2017 with its #UNEEKPERSPECTIVES global campaign and unveils a collective of influential creatives for the UK rollout. Keen UNEEK drops a versatile and truly definitive collection of colourways, patterns, materials and styles within a series of new pack launches across both the original round and flat cord model sandals. Not only epitomising the ‘urban hike’ sandals trend, this covetable footwear also really does comprise the performance technology exposed within its aesthetic.

To model these sharp silhouettes, Keen UNEEK has tapped a collective of London’s emerging creatives, who are quickly becoming known for pioneering their own unique take on streetwear style. The collective fronts Milan born model Emily O’Donnell, social content artist Ben Colson, model Boyd Alves, The Boo Kid Yumi Carter and ‘Cestamatiq’ DJ Connor Gaffe in a distinctive campaign shot on location in Hackney, East London. Each member of the collective was invited to arrive dressed in how they would choose to style up the new footwear in their own unique way, with no pre-empted apparel planning in advance to the shoot - the result showcasing a #UNEEKPERSPECTIVE from each.

For more information visit www.keenfootwear.com/uneek and follow @Keenuneek on all social media.