Wednesday, 14 June 2017

ASICS TIGER LAUNCH JYUNI BLACK COLLECTION


The concept behind JYUNI Collection lies at the core of the ASICS DNA, proclaiming a philosophy of a “sound mind in a sound body.” 

ASICS, an acronym for that very phrase in Latin (Anima Sana In Corpore Sano), has always been a trailblazer, using sports and fitness to foster, not only physical health, but mental health and self-awareness. Now ASICS is taking a step towards the future by integrating the aspect of daily life into their performance-geared philosophy. 

JYUNI is a unique spelling of “twelve” in Japanese. It represents the structure of time and the restraints that come with it. The graphics, bearing a hexagon, incorporates all of ASICS’ design values: original, advanced, proactive, authentic, intuitive, and enthusiastic.

The design ethos of ASICS and the approach for the upcoming collection is strongly linked to Japanese craft. This traditional concept merges art with functionality, making art and design an integral part of everyday life. Taking these cues from Japanese heritage and combining it with the country’s affinity for craftsmanship is the basis for the new collection.

See more imagery of the collection below.





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